Today at the California Academy of Sciences, Honor, a global smartphone brand targeted towards millennial consumers, launched the new Honor 8, Honor’s flagship smartphone for young mobile natives in search of the extraordinary. In addition, Brooklyn Beckham was announced as the Honor global ambassador, releasing his documentary-style film.

Since launching in December 2013 – only two short years ago – Honor has achieved tremendous growth and has evolved as an innovative e-brand leader. Its products are now available in over 74 countries. Honor 8 was unveiled in China in July and will soon launch in Europe. Having shipped more than 40,000,000 units in 2015, Honor has grown 100 percent year-over-year, cementing its position as a leading global e-brand.

“Honor has always been committed to the young at heart, empowering them to achieve their goals, as well as share their unique perspectives. Our business model is simple – to create the best technology available to meet the needs of digital natives and become the preferred brand among millennials. We truly see ourselves as a catalyst that helps young people explore the world, unlock their potential and fulfill their dreams,” said George Zhao, president of Honor Global.

As a digital-first brand, Honor strategically balances innovative features and high-performance with fresh design and an attractive price point. This approach is apparent in the Honor 8, with its gorgeous exterior and smart interior. Its beautiful design and game-changing technologies include a 12MP dual-lens camera, with both color and monochromatic sensors that capture sharper and more vivid images. Plus, there’s a versatile touch function with level four and 3D fingerprint reading technology that delivers an advanced experience in speed and security. Honor 8 is also powered by 2.3 GHz octa-core CPU and a 3000 mAh battery* to handle active daily usage.

“We designed the Honor 8 for the creatives, for the brave. As an aspiring photographer finding his own way, Brooklyn is the perfect representation of that spirit,” said Zhao.

A brand made by millennials for millennials, Honor proactively designs a wide range of engagement programs and activities in sports, entertainment and music to interact closely with its consumers and to encourage young people to express themselves, challenge their potential and pursue their passions. Honor partners with celebrities and recognized opinion leaders in key markets who make an impact among consumer communities and represent the spirit of being brave and young at heart. Additional Honor brand ambassadors include Kris Wu (China/Asia) with more to be announced.

Availability:

In the United States, the Honor 8 Android smartphone will be available in Sapphire Blue, Pearl White, and Midnight Black. MSRPs begin at $399.99 for the 32GB model and $449.99 for the 64GB model.

Pre-ordering will begin August 17 through September 3 at the following retailers: Amazon, Best Buy, B&H Photo Video, and Newegg as well as on HiHonor.com/us/.

For the first 60 days, Best Buy will offer the Sapphire Blue edition exclusively.

Customers pre-ordering Honor 8 will also receive a $50 gift card¹ from participating retailers.

¹ HiHonor.com will offer a $50 rebate in lieu of a gift card.

About Honor

Honor is a leading smartphone e-brand. In line with its slogan, “for the brave”, the brand was created to meet the needs of millennials through internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, Honor has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers.

[*Typical rate]

For more information, please visit Honor online at http://www.hihonor.com or follow us on:

https://www.facebook.com/USAhonor

https://www.instagram.com/HonorUSA

https://twitter.com/Honor_USA

https://www.youtube.com/HonorUSA

https://plus.google.com/HonorUSA

¹ HiHonor.com will offer a $50 rebate in lieu of a gift card.

View source version on businesswire.com: http://www.businesswire.com/news/home/20160816006372/en/